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Experiential

The Good Stuff.

We partnered with Gradient Experiential to make magic happen– taking over the Hangar Lounge and transforming it into ‘FBHQ’ during SXSW 2019, in Austin Texas.

The exterior of the structure will be immediately recognizable from the street in classic Facebook Inc. style. Modular elements allows the overarching Facebook theme to shine through, while smaller elements within the space allow for quick swap-outs and replacements with assets for different teams.

Facebook House — a home away from home

Branding Objectives

Drawing inspiration from the multiple teams that will be utilizing this space, we’ve designed a highly modular structure that can be shared by all participating groups.

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